Boxeur Des Rues literally means "street fighting boxer".
The brand is inspired by the world of Savate, the French boxing born by the fusion of traditional western boxing techniques and oriental Martial arts, that was learned by French sailors returning from the various ports of Far East and Southeast Asia at the beginning of the 19th century. Subsequently, these techniques merged with each other, evolving and beginning to be used in frequent street raids.
Later in Marseille, the most important and toughest European port, numerous illegal combat circles (the "Fight Clubs") were born with a large round of betting around them. From here the name "Boxeur Des Rues": true sportsmen, born and raised on the streets. The brand is actually an expression of the fusion of "streetwear" and "sportswear".